Whether you enjoy it plain, hot, cold or boosted with an extra shot, there’s no denying our collective thirst for a cup of joe; coffee is one of the world’s most popular drinks, with over two billion cups of coffee consumed every single day.
We love a good cup of java at JCT600, which is why we have bean-to-cup machines in all our dealerships so that our customers can enjoy a complimentary coffee when they visit.
It’s estimated that the UK knocks back roughly 98 million cups of coffee a day, with younger age groups accounting for the sharp rise in ‘café culture’. In fact, it’s estimated that 80% of café-goers visit weekly and 16% of the population grabs a coffee from the high street on a daily basis.
For coffee connoisseurs looking for a barista-quality cup at home, a good coffee machine is a must. As peak shopping season approaches, we couldn’t help wondering what it would look like if one of our best-loved car brands designed one themselves.
So, we teamed up with industrial designer Jarim Koo to create a Volkswagen coffee machine concept.
A capsule espresso machine for the home or office, Koo’s design is inspired by the iconic Volkswagen Beetle; its personality is instantly recognisable to any VW owner.
Klaus Bischoff – Volkswagen’s Head of Design – describes the brand’s design philosophy in 3 words: “Simple, sophisticated, and different.”
We tasked Koo with embodying the brand’s unique image, reputation, and style, whilst maintaining the core features of a great product.