Skip to main content

The History of the Audi A3

The Audi A3 is almost 25 years old, and has defined the premium hatchback market since its launch in 1996. Read all about the history of the Audi A3!

The History of the Audi A3

The Audi A3 is nearly 25 years old, and in that quarter-century, you could argue no other car has changed its genre as much as Audi’s compact hatchback.

Introduced to do battle with the wildly-popular Volkswagen Golf, the A3 brought the allure and glamour of an upmarket German brand to the compact hatchback segment when it arrived in 1996.

It had sophisticated looks, a premium feel, and impressive build quality, all with a price tag that was within reach for a lot of aspiring drivers. The premium hatch category was officially born.

First generation: 1996-2003

When Audi’s hatchback launched in 1996, the A3 quickly established itself as a highly desirable vehicle. It was based on the same platform that the Mk4 Volkswagen Golf would use when it arrived later that same year, and was initially available only as a three-door hatchback. A five-door model came in 1999, as did the first ever S3.

Available as a three-door only, the S3 was powered by a 1.8-litre four-cylinder petrol engine, and also wore Audi’s Quattro moniker, meaning that the 222bhp could be sent to all four wheels when the driving conditions required it.

When it went on sale in 1996, pricing for the A3 started at £14,500, rising to £24,665 for faster and more luxurious models.

As popularity and demand for the A3 grew, the first-gen car was given a mid-life refresh in late 2000, with Audi adding new lights all-round, as well as an improved interior and other minor cosmetic tweaks.

Second generation: 2003-2013

The second generation A3 brought with it a brand new look, as well as some new variants in the line-up. The five-door model would now be called the Sportback, a name that is still present in A3 range today, and the first A3 Cabriolet – with a classic cloth top – became available in 2008, broadening the appeal of the already-popular hatchback.

Just like the first generation A3, this second generation model was also available as three door-only when it launched. The five-door Sportback was introduced just one year later this time, though, and in fact became the only version of the A3 offered in the North American market.

The S3 returned for its encore, but its title as the ‘fastest A3’ was wrestled away from it in 2011. The hottest version of the A3 to date, the first-ever RS3 was introduced, powered by Audi’s legendary 2.5-litre five-cylinder engine, sending its power to all four wheels via the equally-legendary Quattro all-wheel-drive system.

This A3 was priced at £14,825 at launch, rising to £39,505 for a top-of-the-range RS3 model.

Third generation: 2013-2019

The third generation Audi A3 was, for the first time, available as both a three and five-door model at launch and in 2013, Audi also added a Saloon bodystyle to the A3 line-up too, giving buyers a new option in the small executive saloon sector.

Once again, the S3 and RS3 returned, with updated powertrains and equipment since the second generation versions of the same models. The S3 was powered by a 2.0-litre petrol engine developing 296bhp, while Audi’s five-cylinder 2.5-litre unit once again powered the RS3, with 362bhp. Both the S3 and RS3 were available in hatchback or saloon bodystyles, with the S3 also being available in Cabriolet form for the first time.

At launch, the third gen A3 started at £18,280, topping out at north of £51,000 for an RS3 Saloon model.

Fourth generation: 2020-Present

Audi have sold more than four million A3s worldwide since it was introduced in the mid-90s, and this latest model promises to take the popular hatchback to the next level.

In response to the buying habits of customers over recent years, Audi is no longer offering a three-door variant of the A3, with the fourth generation model being available as a five-door Sportback model only at launch, with a saloon version hot on the heels.

The A3 is now totally digital, too, with a 10.25-inch virtual cockpit now standard across the range, in addition to a 10.1-inch touch infotainment display.

A 1.5-litre petrol and 2.0-litre diesel are available right now, with Audi promising a mild hybrid variant of the 1.5-litre petrol in the near future, followed by further petrol and diesel powertrains later down the line.

Pricing for the 2020 Audi A3 starts at £24,900.

Start your search for a used Audi A3 right here, or explore the latest deals and offers on the brand new A3 by clicking here.

Associated with

  • Ben Logo
  • Santander Logo
  • BVRLA Logo
  • MotoNovo Logo
  • Motor Ombudsman Logo
  • Top Track 100 Logo
  • Premia Solutions Logo
  • Solera CAP HPI Logo

Representative finance example: Personal Contract Purchase (PCP)

Representative APR%
9.90% APR 
First Payment
£249.71
46 Monthly
payments of
£249.71
Optional final
payment
£9,090.00
On the road
price
£20,000.00
Term of
agreement
48 months
Customer deposit
£4,000.00
Amount of credit
£16,000.00
Cost of credit
£4,826.37
Annual mileage
5,000
Excess mileage
8.4p
Total amount
payable
£24,836.37
Fixed rate of
interest
9.90%